Privacy Policy

PRIVACY POLICY

Data privacy is of very high importance for us at AB Sjölust med bifirma Reternity Vintage (hereafter ”AB Sjölust”, ”us” “our” or ”we”) and we want to be open and transparent with all our processing of your personal data.

We therefore have this policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company Aktiebolaget Sjölust med bifirma Reternity Vintage, is the controller of the personal data you submit to us and we are responsible for your personal data under all applicable data protection laws.

Aktiebolaget Sjölust med bifirma Reternity Vintage

Ekbacksvägen 4

61244 Finspång

Sweden

Our company is registered in Sweden at Bolagsverket or Swedish Companies Registration Office.

Company registration number: 559063-5305

Authorised representative: Jim Staf

VAT registration number: VAT NO: SE559063530501

EORI-number: SE559063-5305

Where do we store your data?

The data that we collect from you may be stored within the European Economic Area (“EEA”) but may also be stored in, transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with all applicable laws.

For transfers outside the EEA, we will use Standard Contractual Clauses and EU-US Privacy Shield Framework as safeguards for countries without adequacy decisions from the European Commission.

Who can access your data?

Your data may only be shared within Aktiebolaget Sjölust med bifirma Reternity Vintage.

We never pass on, sell or swap your data for marketing purposes to third parties outside our company.

Data which is forwarded to third parties, is only used to provide you with our services. You will find categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific process of personal data we collect from you, we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

WHAT ARE YOUR RIGHTS?

Right to access:

You have the right to request information about the personal data we hold on you at any time. Please contact us at [email protected] and we will provide you with your personal data via e-mail.

Right to portability:

Whenever we process your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.

If you have an account registereed with us, you can edit your personal data under your account pages.

Right to erasure:

You have the right to erase any personal data processed by us at any time except for the following situations:

-you have an ongoing case with our Customer Service

-you have an open order which has not yet been shipped or is only partially shipped

-you have an unsettled debt with us, regardless of the payment method

-if you are suspected of or have misused our services within the last five years

-your debt has been sold to a third party within the last three years or one year for deceased customers

-your credit application has been rejected within the last three months

-if you have made any earlier purchases, we will keep your personal data in connection to your transaction for book-keeping purposes.

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on our legitimate interest. We will not continue to process the personal data unless we can demostrate legitimate grounds for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

– following the instruction in each marketing email

– by editing the settings of your personal account

– by sending us an email stating you want to object to direct marketing

Right to restriction:

You have the right to request that we restrict the process of your personal data under the following circumstances:

– if you object to a processing based by our legitimate interest, we will restrict all processing of such data pending the verification of the legitimate interest.

– if you have claimed that your personal data is incorrect, we must restrict all processing of such data pending the verification of the accuracy of your personal data.

– if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead-if we no longer need the personal data but it is required by you to defend legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel to handle your requests in relation to your rights stated above. You can always reach them at [email protected]

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at [email protected] and write Data Protection as subject matter.

Right to complain with a supervisory authority:

If you consider us to process your personal data in an incorrect way, please contact us at [email protected]. You also have the right to raise a complaint to a supervisory authority in your country of residence.

Updates to our Privacy Notice:

We may update our Privacy Notice at any time and without notice. The latest version of our Privacy Policy is always available on our website https://www.reternity.se. We will communicate any major changes to the Privacy Notice, for example the purpose of why we use your personal data, to the identity of the Controller or your rights.

COLLECTING AND STORAGE OF DATA

Why do we use your personal data?

We use your personal data to provide you with the information, products and services that you request or purchase from us online and in our warehouse. In particular, we use your personal data to process your purchase order and payment, to issue electronic receipts, handle deliveries, returns and warranty claims for products.

Whenever you make a payment, return a product or applying for a financial service we use your personal data to verify your identity and your capacity to enter into a contract, that financial information you provide us is accurate, check creditworthiness, conduct fraud checks or prevent other illegal activity.

If you have requested an invoice or a receipt from us or when any of our personnel assist you in filling in applicable information, we will ask you to provide certain personal data for us to process in order to accomplish the tasks.

Your personal data is being used to identify you and to validate your legal age for shopping online and to confirm your address with external partners.

We want to offer you different payment alternatives and will carry out analysis in order to find out what payment alternatives are available to you, including your payment history and credit checks.

We will use your personal data to send you notifications of products back in stock to the e-mail address you have provided us for your account or if you have provided us with your e-mail address when you register for our shopping list service.

What types of personal data do we process?

We will process following categories of personal data:

– contact information such as name, age, address, e-mail address and telephone number
– payment information and payment history
– credit information
– order information
– social security number, personal identity number, passport number, VAT-number or similar identification number (if you choose to provide that to us).

If you have an account with us, we will also process your personal data submitted in relation to the account and your membership such as:

– account or membership ID
– shopping history

Who has access to your personal data?

Your personal data is sometimes shared with third parties helping us to carry out certain tasks or to provide a requested service. We may in particular engage with third parties to: validate your address, for communication agencies to send you order confirmation, for warehouse and distribution suppliers in connection with the delivery of your order, to payment service providers processing your credit/debit card payments, banks and other financial services providers, social media channels if you engage with us by tagging/mentioning us or contacting us directly, and online marketplaces through which our products and services are made available to you for sale.

Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

When making products and services available to you, we will process your personal data necessary for concluding a contract with you and to fulfil any obligations derived from that contract, whether the contract refers to a purchase order and payment, or the use of other services provided by us or third parties.

If you have signed up for receiving electronic receipts, the processing of your personal data necessary for this purpose is based on your consent.

In connection with providing our products and services to you we are sometimes subject to a legal obligation to collect, process and store your personal data. e.g. for the purpose to comply with applicable tax and financial legislation.

How long do we save your data?

We will keep your data as long as you are an active customer and for as long as we need to in regards to book-keeping legislation in both Sweden and if applicable, in your country.

COOKIES

A cookie is a small text file that is saved to, and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookie.

How do we use cookies?

We use permanent cookies to store your choice of start page and to store your details if you select “Remember me” when you log in.

We will use cookies to save your favourite products.

We use session cookies for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag.

We use both first- and third-party cookies to collect statistics and user data in aggregate and individual form in analysis tools to optimize our site and to present you with relevant marketing material.

Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook, Instagram et al. and relate to the ability of users to share content on this site, as indicated by their respective icon.

We also use third-party cookies which performs cross-site tracking in order for us to give you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account, including your Reternity Vintage membership, if you are logged in to your account.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above, as an analysis tool in order to collect statistics to optimize our site and present you with relevant material.

What is the legal ground to process your personal data?

We will only connect your cookies to your personal data if you are logged in to your Reternity Vintage account.

If you are logged in to your account, the legal ground based on our legitimate interest is fulfilment of the Reternity Vintage membership terms and conditions.

How long do we save your data?

We do not save your personal data. You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies please look under “Help” in your browser. You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

PURCHASES FROM OUR WEBSHOP AND SHOWROOM

Why do we use your personal data?

Your personal data is being used to identify you and to validate your legal age for shopping online and to confirm your address with external partners.

We want to offer you different payment alternatives and will carry out analysis in order to find out what payment alternatives are available to you, including your payment history and credit checks.

We will use your personal data to send you notifications of products back in stock to the e-mail address you have provided us on your personal account or if you have provided us with your e-mail address when you register for our Wishlist and/or our other service.

What types of personal data do we process?

We will process following categories of personal data

– contact information such as name, address, e-mail address and telephone number
– payment information and payment history
– credit information
– order information
– social security number, personal identity number, passport number, VAT-number or similar identification number (if you choose to provide that to us).

If you have a personal account, we will also process your personal data submitted in relation to the account, such as:

– account or membership ID
– shopping history

Who has access to your personal data?

Your personal data is sometimes shared with third parties helping us to carry out certain tasks or to provide a requested service. We may in particular engage with third parties to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers processing your credit/debit card payments, banks and other financial services providers, social media channels if you engage with us by tagging/mentioning us or contacting us directly, and online marketplaces through which our products and services are made available to you for sale.

Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

If you have signed up for receiving electronic receipts, the processing of your personal data necessary for this purpose is based on your consent.

How long do we save your data?

We will keep your data as long as you are an active customer.

We will keep your data for our Wishlist service for 12 months.

PREVENTION OF FRAUD, CRIME AND OTHER ILLEGAL ACTIVITIES

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services.

Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analyzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

– contact information such as name, address, telephone number and e-mail address
– membership ID
– customer number
– order history
– delivery information
– payment history”

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting.

Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report possible fraud and other offenses.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on our legitimate interest by contacting us at [email protected]. Your account will then be deleted and we will not be able to carry out our services to you.

OUR OBLIGATIONS TO YOU

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites.

This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

– customer number
– order number
– name
– postal address
– transaction amount
– transaction date

Who has access to your personal data?

Your data will be shared within our company.We will also share your personal data with IT companies that provides bookeeping system solutions and the bookkeeping companies we may use.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for us to fulfil our legal obligations.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in Sweden as well in your country.

IMPROVING OUR SERVICES

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data.

This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general.

The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries.

In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

– customer number
– date of birth
– gender (only if you have supplied us that information)
– country
– account settings

We will process the following categories of personal data if you have made a purchase:

– order history
– delivery information
– payment history

We will also process the following categories of personal data connected to cookies:

– click history
– navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active account with us.

After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

DIRECT MARKETING

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through e-mails, text messages, phone calls and postal mail.

In order to optimise your experience of our web store we will provide you with relevant information, recommended products, send you reminders of products left in your shopping bag or cart and send you personalised offers. All these great services are based on your previous purchases, what you have clicked on and what type of information you have submitted to us.

What types of personal data do we process?

We will process following categories of personal data:

– contact information such as e-mail address, telephone number and postal code
– if you want updates
– gender (if you choose to provide that to us)
– what products and offers you have clicked on

If you have a personal account with us we will also process your personal data submitted in relation to the account, such as:

– name
– address
– age
– shopping history
– how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above, to media agencies and technical suppliers for distribution of physical and digital direct marketing.

We never pass on, sell or swap your data for marketing purposes to third parties outside our company.

What is the legal ground to process your personal data?

The processing of your personal data is based on your consent when you agree to direct marketing.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and also object to direct marketing.

When you do so, we won’t be able to send you any further direct marketing offers or information based on your consent.

You can opt out from direct marketing by the following means:

– following the instruction in each marketing post
– by editing the settings of your personal account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent.

For e-mail marketing we will consider you an inactive customer if you haven’t opened an e-mail within the last year.

After this time period your personal data will be deleted.

2024-001 These Privacy Policies are always posted on our website(s) and may be updated without notice, so please make sure to be updated before making purchases or using our website.